The Bachelor of Arts in Industrial Design exposes students to projects with industry collaborators, and offers students projects which are multidisciplinary and self-driven in nature, where they can explore the potential of design across different fields. The Undergraduate programme allows students to develop their potential while exposing them to high commercialisation opportunities.
B.A. (ID)
The Bachelor of Arts in Industrial Design is a four-year full-time undergraduate honours programme by coursework. Pre-requisites: GCE A Levels or any international academic equivalent/ Diploma awarded by a local Polytechnic in Singapore.  
Admission Requirements
Admission is based on academic merit as well as open competition among all eligible applicants. Shortlisted applicants will be required to prepare themselves for a selection interview.

For candidates with ‘A’ Levels certification: Pass in at least 2 subjects at H2 level, Pass in General Paper (GP) or Knowledge & Inquiry (KI), H1 pass in Chemistry, or Mathematics, or Physics, or pass in ‘O’ level Add Math.

For candidates with Polytechnic Diplomas: Any acceptable Diploma. Polytechnic diploma holders may be granted advanced placement credits (APC) in relevant modules for up to a maximum of 40 MCs (Modular Credits). 40 MCs is equivalent to 1 year of study.

For candidates with International qualification: Year 12 or higher level Chemistry, or Mathematics, or Physics.

For more detailed information on eligibility, please refer to the Indicative Grade Profile (IGP).

For more detailed information on admissions, please visit NUS Office of Admissions.
Bachelor’s Curriculum
The B.A. (ID) (Hons) curriculum is divided into 3 main progressive levels, namely Design Fundamentals, Design Platforms and Final Year Thesis. Students learn fundamental design knowledge, skills and capabilities in the first 3 semesters (Design Fundamentals), put these into practice in the next 4 semesters through a series of conceptual and industry projects (Design Platforms), and finally demonstrate their proficiency with a thesis project in the final year (Final Year Thesis).

A detailed course structure can be found here.
Design Fundamentals [Semesters 1—2]
In the first 2 semesters of Design Fundamentals, students acquire fundamental knowledge, skills and aptitudes in industrial design. This is achieved with a succession of small-scaled design exercises that focusing on specific areas of learning in detail. In the third semester of Design Fundamentals, Design for Context and Sustainability consolidates all the prior lessons from design fundamentals into one complete, coherent, industry-relevant project where students learn to manage and go through a comprehensive design process from research to execution, with sustainability factors incorporated as critical consideration.
Design Platforms [Semesters 3—7]
As part of our strategy to evolve constantly so A major component of the course is the Design Platforms. It allows students to tailor their individual course of learning by selecting and participating in 2 concurrent design studios from a range of 6 to 8 different design projects offered every semester – ranging from furniture design, healthcare design, consumer electronics design, transportation design, apps and interaction design, retail design, home appliance design, conceptual design, service design and more. The range of different topics reflect the ever-expanding role of an industrial designer; not only are students able to receive exposure to different areas of industrial design, they also get the opportunity to learn different approaches to designing from the individual studio leaders and industry collaborators.

In addition, the vertical format of the design platforms encourages cross-learning of ideas, skills and methods while junior students work alongside and/or compete with senior students. Students in a lower year will take up the role of a junior designer, whilst senior students will have the opportunity to assume the role of a senior designer. This arrangement reflects the prevalent importance of group dynamics in industry practice, where design teams often comprise of junior designers, senior designers and sometimes a creative director.

Click here to see student projects from past year platforms.
Final Year Thesis [Semesters 7—8]
In the fourth year, students are required to research and investigate opportunities and develop a comprehensive design project. The major topics addressed in this level include research methodology, brief formulation, project planning techniques, information search and documentation, product analysis and evaluation, concept development and selection process for design development, design detailing and final market implementation.

The final year thesis gives students the opportunity to self-initiate a project according to their area of interest, preparing the graduates for a career in design. The final project ensures that students are sufficiently competent in research as an integral part of the design process. At this final year level, students would learn to form and evaluate value judgments on design decisions that ensures design proposals meet with rationalized and functional criterion as well as less tangible qualities of the aesthetic. Successful graduates will demonstrate innovation and competency in industrial design.

Student Exchange Programme
To broaden the students’ exposure, around two-thirds of each cohort goes for a one-semester overseas exchange programme during their 3rd year to distinguished design schools. Our partner schools include:

University of New South Wales, Austrlia
DuocUC, Chile
Tsinghua University, China
Zhejiang University, China
Aalto, Finland
ENSCI, France
ENSAD, France
Institut Superieur Design, France
Strate School of Design, France
Folkwang University of the Arts, Germany
Politecnico di Milano, Italy
Kyoto Institute of Technology, Japan
TU Delft, The Netherlands
TU Eindhoven, The Netherlands
Seoul National University, South Korea
KAIST, South Korea
Lund University, Sweden
ECAL, Switzerland
University of Leeds, United Kingdom
University of Illinois at Urbana-Champaign, USA
Georgia Institute of Technology, USA

For more detailed information, please refer to the NUS SEP website.
Teaching Approach and Assessment
Design modules are taught through design studios. Critique sessions will form part of the studio procedure in teaching. Lecture modules include formal lectures, followed by seminars/tutorials.

Assessment criteria will vary according to the modules offered. In the Division of Industrial Design, design studio modules are assessed by 100% “continuous assessment” (CA). The other essential modules may also be assessed by 100% CA or a combination of CA and examination.

Students who fail an essential module will retake the module when it is next offered and must sit for the examination in that Semester. For a retaken module, students have to attend lectures and tutorials and complete assignments and examinations. A new CA grade has to be obtained.

A student who has passed the examination of a module will not be permitted to retake the same module for the purpose of improving his/her grade.

Minimum MCs (in general) for promotion to the next level:

IDS1 -> IDS2 [>=40 MC]
IDS2 -> IDS3 [>=80 MC]
IDS3 -> IDS4[>=120 MC]
University Scholars Programme
The University Scholars Programme [USP] is a premier undergraduate programme that selects highly talented students from Faculties across NUS. Its unique curriculum and learning environment stretch students’ intellectual, leadership and personal capacities, and foster a vibrant community of scholars that strives to break new ground in multidisciplinary insights and global perspectives. For more specific information, please visit the NUS USP website.

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