The L’Oréal group partners with National University of Singapore
For the third time L’Oréal Travel Retail Asia Pacific has collaborated with the National University of Singapore (NUS) Division of Industrial Design and its students.
The collaboration involved three different platforms. The first was ‘Perfume and Cosmetics Design for Men’; the second was ‘A Modular System for Cosmetics Display & Road Show’. The theme of the third platform was to design L’Oréal’s exhibition stand (featuring 22 brands) for the forthcoming TFWA Tax Free Asia Pacific show at the Marina Bay Sands.
For this project, students were encouraged to explore state-of the-art technologies and experiment with recycled materials to propose cutting-edge designs. They had to take into consideration a professional brief, with variables and constraints, while adhering to the L’Oréal group corporate identity. Seven strong projects addressed the design brief – the winning proposal was chosen because “it not only matched but surpassed the expectations of the team,” L’Oréal explained.
The winning team gained hands-on experience in the development and construction of the trade show stand. Mr Hong Ling Yang and Ms He Yihong (the laureate students of the competition) are currently in Hong Kong to develop the project with the L’Oréal team. Lee Xu Ying was also on the victorious team.
Furthermore, six Division of Industrial Design students were awarded a six-month internship at the L’Oréal Travel Retail Asia Pacific office in Hong Kong. At the end of their internships, all the students were invited to join the L’Oréal team as full-time designers.
The platform project was conducted in collaboration with Emmanuel Dartois, Retail Design and Merchandising Director of L’Oréal Travel Retail Asia Pacific, and Denis Fung – Division Merchandising Manager. On the NUS side, the project was supervised by Dr Christian Boucharenc, Deputy Head of the Division of Industrial Design, assisted by Dr Lishan Xue, Mr Bernhard Rogler and Mr Leow Yuan Kai.