Tan Rongli


Rongli enjoys embracing how spatial, retail and visual merchandising design can make a positive difference. He takes pride in creating bold designs with purposeful functionalities even though discouraged to do so at times. 


The amalgamation of exactitude and ambiguity. A kinetic sculpture with the functionality of scented notifications creates a unique experience for the elderly at risk of dementia. Looking beyond auditory and visual stimuli and leveraging on the intrinsic benefits of scents to provide timely reminders for the elderly to create a whole new experience for the elderly.

The Cove

The Cove was carefully designed for L’Oréal Travel Retail Asia Pacific with the daring usage of distinctive curves and dynamic lines to create modular alcoves which equally represented all 18 brands under L’Oréal. Seamless circulation flows were taken into consideration, in turn creating a mysterious environment, invoking curiosity and finally engaging the guests.

Designed with Gary Lim and Elyn Wu

In collaboration with L'Oréal Travel Retail Asia Pacific


The concept of Apollo was crafted with Guerlain for the domestic and travel retail space. The golden sun being the core of Guerlain translated into radial circulation layouts. The strong and intense core built with bestseller products was supplemented with toned down elements at the side. The outer panels offer an embrace to the elements within centering around Guerlain’s rich heritage.

Designed with Josh Ho Jun Xian

In collaboration with Guerlain

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