23 May 2014, 1830 - 2100 hrs

24 - 25 May 2014, 1030 - 2100 hrs

The Plaza, National Library of Singapore

Malvina Fransisca Wijaya

"User Exeperience (UX) Design is what I enjoy the most. I tend to follow a philosophy called Empathetic Design as I believe that an effective user experience starts with understanding the user and deeply internalizing their needs and problems. Overall, it needs to be so natural to the flow of things that users intuit it when it is being learnt and disappears when it is learnt. "

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i ❤
polka dots
being short and cute

Designed by Malvina:    

Push Pop

Push Pop is a mobile application that seeks to enhance the experience of credit cards rewards search. It pushes notifications of credit card deals nearby to the cardholders’ phone based on the cards they own. It also tells the user which card of theirs give the best return whenever they enter a store. Push Pop studies the cardholders’ usage behaviour and interests, therefore displaying only deals that are based on their preferences.


With the increasing trend of cosmetic road shows and pop-up stores, FLIPPED serves the need for temporary store features to be reusable and mobile. FLIPPED is a modular booth, in which each individual module can be flipped and altered to create different functions and spaces. This flipping system provides complete optimization as it helps to reduce transportation cost, as well as time and effort to set up the booth.

Designed with Ng Xu Yuan, in collaboration with L’Oreal

Flat-packed for ease of transportation

Uon Lights

Uon Lights are bicycle lights that enhance the visibility of cyclists at night. It allows cyclists to signal their intentions to execute turns while cycling safely. Each light unit contains a frontal white light, a rear red light and a blinking yellow light. These lights are engineered to adhere to road traffic conventions, so any road user can understand them. Coupled with bar end plugs, the magnetic bicycle lights can be attached and removed conveniently for use and charging purposes.

Designed with Tan Yong Kuan

1. Activate lights by pressing the power button on the bottom 2. Activate signal lights by pressing the top button 3. Remove lights from plugs for storage or charging.


Loke Ying Zhen


Muhammad Haikal Bin Abdul Aziz