Emotional Addressing
Students in this exercise are equipped with a methodology to imbue appropriate emotional attributes to three-dimensional products. The method enables them to expand their creative form vocabulary, and sensitizes them to the emotions that are communicated by different three-dimensional aesthetic expressions. A successful product communicates relevant emotions visually through its demeanor, even before the user handles it.

Platform Leader | Clement Zheng | Hans Tan
Reservedly Sentient Oral Thermometer
Grace Ng | Lee Hsiao Fong | Lee Xu Xun


1 Humble Reliability Hair Dryer, 2 Unpretentious Tranquility Bottle Opener
1 Audrey Chua | Edmund Zhang | Johannan Lau. 2 Chia Yong Qing | Lai Jing Yi | Matthew Wong